We are looking for a Programmatic Trader which is a brand-new role reporting to our Media Director.
Brands are seeking to find smarter ways to reach target audiences, building brand equity & creating desire. But in reality, we often see multiple chances missed to reach & convert shoppers. Why?
All too often, the marketing planning process is disjointed. Many media agencies miss a critical piece of the puzzle - connecting the campaign to the opportunity to buy.
Using a unique combination of audience, geo-location, distribution & performance data, we directly link brand and shopper advertising for the first time to maximise opportunities to buy.
Utilising best-in-market data tools and media partners, we run proximity campaigns across digital and OOH for FMCG brands. And we can directly measure the effect on sales.
Some key responsibilities would include:
End to end responsibility for programmatic campaigns - including set up and optimisation across DSPs (e.g. Avocet / The Trade Desk) as well as on self-serve specialist platforms.
Reporting - analysing and reviewing data to make informed recommendations on campaign decisions and how SMG shape their programmatic offering moving forward.
Updating client facing teams - keeping the client facing teams regularly updated on campaign performance.
Upskilling the team – provide training internally on programmatic trading and how this can be communicated with clients.
Who are we looking for?
We are looking for individuals who can hit the ground running, who are ambitious, highly motivated and eager to learn about our industry. Whilst we will consider candidates from a range of backgrounds, the below are key to consider before applying:
Several years of experience in programmatic trading: campaign management, optimisation and reporting.
Experience previously setting up DSP relationships, with the relevant expertise to lead the set up of SMG’s first trading desk.
Strong knowledge of and experience using various DSPs.
Analytical skills with the ability to translate information into actionable data.
Experience in a client facing role.
Experience working with multiple stakeholders to deliver best in class client service, at all times.
An appetite to help build and grow SMG’s programmatic capabilities.
Experience working with FMCG clients is beneficial.
Interest/some experience in search/social activity
By joining SMG, you’ll have excellent development opportunities and will be supported and coached by an established team, based in the heart of London Bridge.
Other benefits include a competitive package, including a discretionary bonus scheme at 20% of your basic salary, 25 days’ annual leave, a Company pension scheme, early finish on Fridays, agile working opportunities, all of which are topped off with the chance to sign-up for our season ticket & deposit loans, or cycle scheme arrangements.
Apply today by emailing firstname.lastname@example.org. We’ll happily chat you through next steps and send over the full job description