5 minutes with Lara, Planning Manager at SMG

When did you join SMG? June 2016

Describe your role in a nutshell... The Planning Team is a central resource function helping to create campaign proposals across all three of our agencies. As a planner, my role is to leverage insights about how people shop in order to create effective communication and media strategies. I'm also a 'cheerleader' - working with our client and creative teams to help bring these strategies to life! 

Tell us what you enjoy most about working here? I really enjoy agency life - it's creative, collaborative, and I get to work with a huge range of big brands. We've also got a great in-house training programme called SMG University which has helped to grow my career here.

What aspects of your role keep you challenged and curious? No two days are the same and I'm always juggling lots of different projects. Working across all three agencies means I have exposure to, and can contribute towards, so much of what we do at SMG. Which of the four SMG values resonates most with you and why? Stay Honest - we believe in what we do which means we’re truthful with our clients, and with each other.

What is the most useful piece of advice you've received since joining SMG? A career is a marathon, not a sprint - be patient with yourself and allow yourself time to become a true specialist in what you do!

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T: 020 3553 5555

E: info@shoppermediagroup.com

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